The Flawless Base: Primer That Makes Your Makeup Last and Look Better
Let’s be honest: primer is the step most people skip, but it’s the secret sauce that separates a good makeup day from an incredible one. Primer is your personal airbrush, creating the perfect canvas for foundation, smoothing texture, and ensuring your look stays locked down, vibrant, and fresh all day long. If you’re tired of your makeup fading, sliding, or sinking into pores by noon, it’s time to rethink this essential step.
Perfecting the Face Canvas
Your skin has texture, pores, and natural oils—and that’s totally normal. But these things can sometimes interfere with how foundation applies and wears. Our face primers are designed to instantly blur those imperfections. They fill in enlarged pores, smooth out fine lines, and create a silky barrier that prevents foundation from being absorbed by your skin.
We offer various formulas tailored to your specific needs, whether you require oil control, intense hydration, or pore-minimizing magic. Whichever you choose, you’ll notice an immediate difference in how smoothly your foundation glides on and how flawless the finish looks.
The Essential Step for Eye Looks
Just as a good base coat is necessary for painting, the delicate skin on your eyelids absolutely needs a dedicated primer. Without one, the natural oils on your lids break down eyeshadow pigments, leading to creasing and fading within hours.
Our eye shadow primer is a lightweight, invisible formula that instantly neutralizes redness and creates a tacky yet smooth surface. This locks down powder and cream shadows, ensuring the color you see in the pan is the vibrant color you see on your lid. It truly maximizes pigment payoff and prevents that frustrating midday meltdown. It’s what makes our collection feature the **best eye primers** available.
Beyond just shadow, a good eye primer can also help prevent eyeliner from smudging and ensure your brow products stay crisp and defined. Ready to try the new secret weapon? Shop the Primer Collection & Elevate Your Routine
Longevity Meets Quality
We believe the best primers should feel weightless and never dry or tight. Our formulations are packed with skin-loving ingredients that provide comfort while delivering serious, all-day holding power. Stop fixing your makeup throughout the day. Start enjoying a vibrant, crease-free, and flawless look that lasts. Experience the difference of a truly prepared canvas.
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Brand: Max FactorMax Factor Miracle Prep Pore Minimising + Mattifying Primer 30ml
£10.99Original price was: £10.99.£5.99Current price is: £5.99.- Minimise appearance of pores and mattify skin
- Leaves skin shine-free and smooth
- With triple oil-absorbing powder complex
- Oil-free, lightweight formula
- Helps Set foundation, and extends wear of make-up
122 in stock
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Brand: Max FactorMax Factor Miracle Prep Illuminating & Hydrating Primer 30ml
£10.99Original price was: £10.99.£5.99Current price is: £5.99.- prepares skin perfectly for foundation
- makes makeup more durable
- brightens
31 in stock
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Brand: L'OréalL’Oreal Prime Lab Facial Primer 30ml £4.50 – £5.99Price range: £4.50 through £5.99Lightweight, blurring primer melts into skin and minimises pores, Instantly transforms skin making it more even, Suitable for all skin typesInstant effect, Fills pores without enlarging them, minimising their appearance, Enhances makeup wear up to 24 hours, Creates a soft cushion between skin and makeupSmooth all over face with fingertips, a brush or a sponge to create ideal canvas for makeup, Let sit and then apply foundation or use it aloneFormulated with 1% AHA + LHA + BHA complex, Formula helps resurface skin, Powered by derm actives
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Brand: NYXNYX Ultimate Shadow and Liner Primer
£8.00Original price was: £8.00.£3.99Current price is: £3.99.- Lightweight Formula: This formula is super creamy with a soft blurring effect; Wear it on its own for a lightweight, flawless natural look; Features a unique doe foot applicator for easy, smooth application
- All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
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Brand: RimmelRimmel Stay Matte Mattifying Makeup Primer
£7.49Original price was: £7.49.£2.49Current price is: £2.49.- Controls shine for up to 8 hours
- Ultra-lightweight formula
- Skin perfecting
- Never feels greasy or heavy
- Skin-perfecting primer can be worn alone, under makeup or on top to create a perfect matte complexion
657 in stock
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Brand: MaybellineMaybelline Instant Anti Age Rewind 4 In 1 Perfector
£13.99Original price was: £13.99.£5.99Current price is: £5.99.- Maybelline’s 1st 4-in-1 makeup for a perfected glow look, Self-adjusting shades that blend perfectly into your skin tone
- Primes, conceals, highlights, and evens skin tone, Provides light coverage and a luminous, natural glow
- Built-in sponge applicator for quick and easy application, Apply directly onto face and blend in
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Brand: RimmelRimmel Fix and Protect UV Shield SPF25 Primer
£7.99Original price was: £7.99.£4.99Current price is: £4.99.- Makeup extending base
- Protects skin against pollution and damaging UV rays
- Built-in complexion beautifier
- SPF 25
- Easy to remove
14 in stock
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Brand: RimmelRimmel Lasting Finish Hydration Boost Primer – 24ml
£8.99Original price was: £8.99.£5.99Current price is: £5.99.- New Lasting Finish Primer 48HR HYDRATION BOOST & PLUMPER SKIN
- Visibly plumps skin instantly & smooths the appearance of fine lines & wrinkles.
- Enhances skin to create a bouncy, smooth canvas with a natural, dewy finish.
- For flawless make-up application that lasts.
Out of stock
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Brand: RimmelRimmel Radiance Illuminating Primer – 30ml
£7.99Original price was: £7.99.£5.99Current price is: £5.99.- Illuminates and ideals one’s skin
- All day radiant-looking glow
- Leaves skin feeling hydrated
19 in stock
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Brand: RimmelRimmel Lasting Finish Primer – 30ml
£7.99Original price was: £7.99.£5.99Current price is: £5.99.- Enjoy long-lasting experience; foundation wears by up to 8 hours
- Helps to minimize flaws; shrinks pores and evens skin tone
- Day-Proof formula provides a long-lasting effect, so you can you enjoy your glowing make-up regardless of the weather
- Matte touch without over-drying effect; keeps your skin hydrated
23 in stock
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Brand: RimmelRimmel Lasting Matte All Day Oil Control Primer – 30ml
£7.99Original price was: £7.99.£5.99Current price is: £5.99.- It’s a primer that instantly mattifies skin
- It Controls shine for up to 9 hours
- It smooths the appearance of skin
- It extends the wear of makeup for up to 9 hours
- It’s non-comedogenic so it doesn’t clog pores
Out of stock
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Brand: RimmelRimmel Fix & Protect 5-In-1 Primer – 30ml
£7.99Original price was: £7.99.£5.99Current price is: £5.99.- Minimise flaws and imidealions; enhance complexion and enjoy flawless skin
- Get a flawless look; smooth over pores and enhance natural radiance
- Enjoy a non-greasy feel with oil-free formula.
9 in stock
- Advanced Clinical
- Anua
- Ard Al Zaafaran
- Armaf
- Beauty Of Joseon
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- Dove
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- essie
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- Face Facts
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- Garnier
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- Nuxe
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