The Power of the Flutter | Mascara That Actually Changes Your Lashes

Mascara isn’t just makeup; it’s a moment. It’s that final, defining swipe that pulls your whole look together, making your eyes look wider, brighter, and instantly more captivating. But let’s be real, the search for the one is exhausting. You’ve dealt with clumping, flaking, smudging under your eyes by midday, and formulas that somehow make your lashes look shorter, not longer. We think you deserve a mascara that lives up to the hype.

Length, Volume, and Hold

Our philosophy is that a great mascara shouldn’t force you to choose between length and volume. You should have it all. We engineered our formula to wrap every single lash in a rich, buildable pigment, instantly creating dramatic density and length without the heavy feel. We’re confident you’ll agree this is the best mascara you’ve ever tried.
The real secret is the brush. It’s designed with a unique helix shape that grabs lashes right at the root, separating them for a clean, clump-free application while pushing them up and out. This lift is what gives you that wide-open, gorgeous, fluttery look, making your lashes look like truly real mascara results. Whether you’re looking for subtle definition or full-blown drama, our mascara delivers controllable volume that never feels brittle or looks spidery. Lashes So Good, They’ll Ask If They’re Real!

All-Day Confidence, Zero Smudge

What good is incredible volume if it ends up migrating onto your cheekbones by lunch? None, honestly. Our proprietary formula uses tubing mascara technology that forms tiny, flexible ‘tubes’ around each lash, ensuring a comfortable hold that is completely resistant to smudging, flaking, and humidity. This is the best waterproof mascara for lasting wear, yet it removes gently with warm water.
It sets instantly and stays pristine until you decide to take it off with cleanser, not before. We offer multiple shade options, including a beautiful brown mascara for a softer, more natural look, and a clear mascara that is perfect for setting brows or conditioning lashes on no-makeup days.

Define Your Look

Mascara is personal. Maybe you love the defined look of an ultra-black formula, or maybe you need a deep brown for a softer feel. Our range offers customizable options so you can find your perfect match, making it easier than ever to achieve your lash goals. Stop wishing your lashes looked better. Start showing them off. Unlock instant eye drama. Click Here for the Longest Lashes of Your Life!

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  • HOT-40%Limited
    L'Oreal Volume Million Lashes Feline Mascara - BLACK 9.2ml
    Brand: 
    L’Oreal Volume Million Lashes Feline Mascara – BLACK 9.2ml Original price was: £19.99.Current price is: £11.99.

    5 in stock

  • -54%Limited
    L'Oreal Volume Million Lashes Fatale Mascara BLACK 9ml
    Brand: 
    L’Oreal Volume Million Lashes Fatale Mascara BLACK 9ml Original price was: £12.99.Current price is: £5.99.

    8 in stock

  • SaleLimited
    Maybelline The Colossal Curl Bounce Mascara
    Brand: 
    Maybelline The Colossal Curl Bounce Mascara Original price was: £10.99.Current price is: £4.99.
    • Now big volume meets bouncy curl
    • Its Curl ’N’ Bounce brush curls up every lash
    • Our Memory-Curl formula keeps curl up
    • Curl it. Bounce it. Do it all—clump-free
  • SaleLimited
    Rimmel Thrill Seeker Extreme Mascara
    Brand: 
    Rimmel Thrill Seeker Extreme Mascara Original price was: £12.99.Current price is: £6.99.
    • Rimmel Thrill Seeker Extreme Mascara now in Cappuccino – get ready to take your lashes from 0 to 100.
    • This ultra-volumising mascara delivers extreme volume, length, separation, and instant lift with no clumping.
    • Unique BIG tower fibre brush. Infused with a trio of lash-gripping waxes to create great volume that lasts up to 24 hours.
  • SaleLimited
    Maybelline The Falsies Surreal Mascara
    Brand: 
    Maybelline The Falsies Surreal Mascara Original price was: £11.99.Current price is: £4.99.

    Extend your lash reality with The Falsies Surreal Extensions Mascara! +36% length and surreal impact, with 10X volume! Introducing its Hybrid Fiber technology, a mix of fibers of different sizes—up to 3mm—and its extended helix brush, which loads lashes from root to tip with surreal impact.

  • -58%Limited
    Rimmel Wonder' Bond Bonding Serum Mascara
    Brand: 
    Rimmel Wonder’ Bond Bonding Serum Mascara Original price was: £11.99.Current price is: £4.99.
    • Biotin, known to reduce lash loss and to support healthy lashes Arginine, an essential amino acid in keratin, to help strengthen, smooth & condition lashes
    • Creates a protective barrier around lashes Helps protect against lash breakage during mascara removal
    • Up to 24 HR wear, smudge-proof, clump-free & flake-free With precision brush to coat and lift even the shortest lashes from root to tip

    2 in stock

  • SaleLimited
    Rimmel Thrill Seeker Mascara
    Brand: 
    Rimmel Thrill Seeker Mascara Original price was: £10.99.Current price is: £4.99.
    • Instant Bold volume with hyper soft fibre mascara brush that grips each lash
    • Ultra-Intense pitch black mascara, supercharged with ultra-black pigments for darkest volume ever
    • Creamy whipped vegan formula that’s charged with lash-loving panthenol.
    • Smudge-proof volumising mascara that doesn’t clump.
    • Leaves lashes feeling conditioned.
  • SaleLimited
    Rimmel Scandaleyes Flex Mascara
    Brand: 
    Rimmel Scandaleyes Flex Mascara Original price was: £9.99.Current price is: £3.99.
    • Its formula is enriched with volume-boosting agents and black pearl extract
    • Its special brush tip contains lash micro-captors to reach even the smallest of lashes
    • The creamy black texture facilitates the moldability of the eyelashes
  • -64%Limited
    Rimmel Wonder'Serum Revitalising Serum For Lashes And Brows
    Brand: 
    Rimmel Wonder’Serum Revitalising Serum For Lashes And Brows Original price was: £10.99.Current price is: £3.99.
    • The gentle formula is suitable for even the most sensitive eyes
    • Apply on bare lashes and leave overnight
    • It’s a nutrient-rich conditioning eyelash growth serum
    • Its super-slim brush gives a precise, mess-free application

    2 in stock

  • -60%Limited
    Rimmel Scandaleyes Reloaded Mascara 003 Extreme Black
    Brand: 
    Rimmel Scandaleyes Reloaded Mascara 003 Extreme Black Original price was: £9.99.Current price is: £3.99.
    • Instant and buildable volume
    • Extreme wear, no clumps or smudges
    • Up to 24 hour of impact
    • Easy to remove
    • New max density brush

    2 in stock

  • -60%Limited
    Rimmel Volume Flash Scandaleyes Mascara 001 Black
    Brand: 
    Rimmel Volume Flash Scandaleyes Mascara 001 Black Original price was: £9.99.Current price is: £3.99.
    • Max density brush for dangerously bold lashes
    • Unstoppable lash volume
    • Long wear
    • No smudging. No clumps
    • Easy to remove

    12 in stock

  • SaleLimited
    Rimmel Scandaleyes Reloaded Mascara
    Brand: 
    Rimmel Scandaleyes Reloaded Mascara Original price was: £9.99.Current price is: £3.99.
    • It’s an instant mascara that gives clump-free volume and length
    • The extreme wear formula lasts in extreme conditions
    • It provides up to 24 hours of impact
    • The innovative brush catches the full lash fringe
    • Even the tiniest lashes are loaded with mascara
  • SaleLimited
    Rimmel Kind + Free Volume & Length Mascara
    Brand: 
    Rimmel Kind + Free Volume & Length Mascara Original price was: £9.99.Current price is: £4.99.
    • Our 1st bio based brush made from 100% bio based fibers
    • Water resistant, Clump Free & Smudge-proof
    • Brush made from 100 percent bio based fibres
  • -57%Limited
    Maybelline The Rocket Volum' Express Waterproof Mascara Black
    Brand: 
    Maybelline The Rocket Volum’ Express Waterproof Mascara Black Original price was: £13.99.Current price is: £5.99.
    • Rocket’s explosive volume over time 6 x more, smooth
    • Now each of the lashes, beautiful more explosive
    • Supersonic brush and quickly glides formula

    359 in stock

  • -52%Limited
    NYX On The Rise Volume Liftscara Mascara
    Brand: 
    NYX On The Rise Volume Liftscara Mascara Original price was: £10.50.Current price is: £4.99.
    • Ultra-pigmented matte black mascara with smart hourglass elastomer brush for easy application, Lengthening and volumising formula, Ideal for fine, pin-straight lashes
    • Instant lift and volume, Lengthens and curls lashes, Extreme black colour, For high-drama lashes and looks

    2 in stock

  • SaleLimited
    UK skincare tips
    Brand: 
    L’Oreal Double Extension Mascara Original price was: £13.99.Current price is: £5.99.
    • It is composed of a conditioning white base coat enriched with naturally derived fibres
    • The base coat acts like extensions to visibly lengthen the appearance of your lashes & an intense colour wraps around your lashes in tubes for a lash extension effect!
    • No smudging!
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