The Power of the Flutter | Mascara That Actually Changes Your Lashes

Mascara isn’t just makeup; it’s a moment. It’s that final, defining swipe that pulls your whole look together, making your eyes look wider, brighter, and instantly more captivating. But let’s be real, the search for the one is exhausting. You’ve dealt with clumping, flaking, smudging under your eyes by midday, and formulas that somehow make your lashes look shorter, not longer. We think you deserve a mascara that lives up to the hype.

Length, Volume, and Hold

Our philosophy is that a great mascara shouldn’t force you to choose between length and volume. You should have it all. We engineered our formula to wrap every single lash in a rich, buildable pigment, instantly creating dramatic density and length without the heavy feel. We’re confident you’ll agree this is the best mascara you’ve ever tried.
The real secret is the brush. It’s designed with a unique helix shape that grabs lashes right at the root, separating them for a clean, clump-free application while pushing them up and out. This lift is what gives you that wide-open, gorgeous, fluttery look, making your lashes look like truly real mascara results. Whether you’re looking for subtle definition or full-blown drama, our mascara delivers controllable volume that never feels brittle or looks spidery. Lashes So Good, They’ll Ask If They’re Real!

All-Day Confidence, Zero Smudge

What good is incredible volume if it ends up migrating onto your cheekbones by lunch? None, honestly. Our proprietary formula uses tubing mascara technology that forms tiny, flexible ‘tubes’ around each lash, ensuring a comfortable hold that is completely resistant to smudging, flaking, and humidity. This is the best waterproof mascara for lasting wear, yet it removes gently with warm water.
It sets instantly and stays pristine until you decide to take it off with cleanser, not before. We offer multiple shade options, including a beautiful brown mascara for a softer, more natural look, and a clear mascara that is perfect for setting brows or conditioning lashes on no-makeup days.

Define Your Look

Mascara is personal. Maybe you love the defined look of an ultra-black formula, or maybe you need a deep brown for a softer feel. Our range offers customizable options so you can find your perfect match, making it easier than ever to achieve your lash goals. Stop wishing your lashes looked better. Start showing them off. Unlock instant eye drama. Click Here for the Longest Lashes of Your Life!

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  • HOT-62%LimitedSold Out
    L'Oreal Volume Million Lashes Feline Mascara - BLACK 9.2ml
    Brand: 
    L’Oreal Volume Million Lashes Feline Mascara – BLACK 9.2ml Original price was: £19.99.Current price is: £7.50.

    Out of stock

  • -54%Limited
    L'Oreal Volume Million Lashes Fatale Mascara BLACK 9ml
    Brand: 
    L’Oreal Volume Million Lashes Fatale Mascara BLACK 9ml Original price was: £12.99.Current price is: £5.99.

    6 in stock

  • -52%Limited
    NYX On The Rise Volume Liftscara Mascara
    Brand: 
    NYX On The Rise Volume Liftscara Mascara Original price was: £10.50.Current price is: £4.99.
    • Ultra-pigmented matte black mascara with smart hourglass elastomer brush for easy application, Lengthening and volumising formula, Ideal for fine, pin-straight lashes
    • Instant lift and volume, Lengthens and curls lashes, Extreme black colour, For high-drama lashes and looks

    2 in stock

  • SaleLimited
    UK skincare tips
    Brand: 
    L’Oreal Double Extension Mascara Original price was: £13.99.Current price is: £5.99.
    • It is composed of a conditioning white base coat enriched with naturally derived fibres
    • The base coat acts like extensions to visibly lengthen the appearance of your lashes & an intense colour wraps around your lashes in tubes for a lash extension effect!
    • No smudging!
  • SaleLimited
    L'Oreal Lash Paradise Extatic Mascara
    Brand: 
    L’Oreal Lash Paradise Extatic Mascara Original price was: £12.99.Current price is: £5.99.
    • Enriched with lash-loving castor oil
    • Intense volumised lashes
    • Flake-free formula
    • Ultra-soft brush makes it easy to apply
    • Longer-looking fluttery soft lashes
  • SaleLimited
    L'Oreal Voluminous Mascara
    Brand: 
    L’Oreal Voluminous Mascara Original price was: £12.99.Current price is: £5.99.
    • Formulated to build lashes for a full and dramatic look
    • Designed to make your lashes look visibly thicker and longer
    • The patented volume-maximising brush thickens lashes evenly and smoothly
    • No clumps, flakes or Smudges.
    • Suitable for sensitive eyes and contact lens wearers
  • -29%Limited
    L'Oreal Mega Volume Collagene 24H Extra Black Mascara
    Brand: 
    L’Oreal Mega Volume Collagene 24H Extra Black Mascara Original price was: £8.49.Current price is: £5.99.
    • makes lashes significantly longer and visibly thicker
    • the brush grabs and individually coats every single lash
    • leaves lashes intensely black and striking
    • stays on for 24 hours
    • doesn’t make lashes stick together, doesn’t clump

    15 in stock

  • -53%Limited
    L'Oreal Voluminous Extra Volume Collagen Mascara 675 Black
    Brand: 
    L’Oreal Voluminous Extra Volume Collagen Mascara 675 Black Original price was: £14.79.Current price is: £6.99.
    • Lash-plumping technology
    • Up to 12X lash impact
    • Dramatic, breathtaking volume

    70 in stock

  • SaleLimited
    L'Oreal Bambi Eye False Lash Mascara
    Brand: 
    L’Oreal Bambi Eye False Lash Mascara Original price was: £8.99.Current price is: £5.25.
    • Wide-eyed lash look
    • Curl that stays up all day
    • Ultra-black velvet intensity
    • Curved bristle brush to reach every lash
  • SaleLimited
    L'Oreal Telescopic Lift Mascara
    Brand: 
    L’Oreal Telescopic Lift Mascara Original price was: £12.99.Current price is: £5.99.
  • SaleLimited
    L'Oreal Air Volume Mega Mascara
    Brand: 
    L’Oreal Air Volume Mega Mascara Original price was: £10.99.Current price is: £4.99.
    • Mega volume light as air
    • Our 1st whipped texture
    • Up to 10X mega impact
    • Up to 24h hold
    • Smudge & Flake resistant
  • SaleLimited
    Max Factor Dark Magic Mascara
    Brand: 
    Max Factor Dark Magic Mascara Original price was: £8.99.Current price is: £3.99.
    • Instant dramatic volume
    • With a volume boosting formula and expert applicator
    • New wave action brush designed for an even application and dark finish
    • Fast-loading formula uniformly coats lashes in seconds
    • Feel firmly in control with dark magic’s handle
  • SaleLimited
    Max Factor Masterpiece 2In1 Lash Wow Mascara
    Brand: 
    Max Factor Masterpiece 2In1 Lash Wow Mascara Original price was: £13.00.Current price is: £4.99.
    • It’s a 2-in-1 lengthening and volumising mascara whose twist-to-transform brush is easy to use and lets you master your desired lash look!
    • The vegan formula contains good-for-you ingredients to help care for the health of your lashes
    • This mascara is both flake-proof and ensures no clumps when applied, for gorgeous wear that lasts all day
    • The smooth formula is easy to apply for mess-free application that reaches from root to tip and even the inner corners
  • SaleLimited
    Max Factor Lash Crown Mascara
    Brand: 
    Max Factor Lash Crown Mascara Original price was: £7.99.Current price is: £3.99.
    • defines and gives volume to the lashes for a fan effect
    • crown your lashes with volume and definition for an impressive eye look
    • created to add volume to the base of the lashes
    • brush provides volume from the roots
    • the good product for eye makeup
  • SaleLimited
    Max Factor Wild Mega Volume Mascara
    Brand: 
    Max Factor Wild Mega Volume Mascara Original price was: £6.99.Current price is: £3.99.
    • Up to 3X volume**vs. bare lashes
    • Amplifier brush loads and sweeps lashes up and out.
    • Volumize the inner and outer corner lashes
    • Creates a wide-eyed look
    • Ophthalmologically tested
    • Suitable for contact lens wearers
  • SaleLimited
    Max Factor Lash Revival Mascara
    Brand: 
    Max Factor Lash Revival Mascara Original price was: £10.39.Current price is: £4.99.
    • Volume-building mascara with a unique lash-strengthening formula
    • Create smooth, separated lashes with a clump-free finish
    • Lashes look and feel stronger, longer and fuller in just four weeks
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